We do team work, since 2004
You find success with talented people who can work well together.
BASTIEN JOURDE
Partner
The authentic Montrealer in the group. He and Martin have held the reins at TACTIX since its beginnings in 2004. Jet lag specialist, he’s the man of the game for frequent trips to Asian manufacturing centers. With a degree in industrial design from Université de Montréal (1997), Bastien is a pencil-maniac and a skilled sculptor of original works in foam and duct tape. But above all he’s a hockey grinder, who worked for ITECH for 3 years, and then as a sporting goods freelance designer from 2000 and 2004.
MARTIN LABERGE
Partner
A proud Quebecer with deep rural roots. He and Bastien defined the TACTIX concept in 2004. He infuses the company with his visceral knowledge of outdoor and urban culture. Also an industrial design graduate of Université de Montréal (1997), a vector guru and expert sketch artist on vellum. He’s an experienced cyclist and no stranger to road rash, having dedicated 8 years of his life to the pursuit of high mountains, fresh air and outdoor footwear while with SALOMON.
PHILIPPE LEFEBVRE
Industrial Designer
In 2010, this Gaspé-Montrealer Industrial Designer graduated from the University of Montreal. He plunged into the world of backpack design bringing along with him a new revival and competitive edge in product design. A passionate electro-house musician, this artist and part-time golfer possesses an out of the box approach drawing upon inspiration and true appreciation of open spaces and nature.
JULIE KASSABIAN
Industrial Designer
Instilled with inspiration and love of sports, especially those practiced in the winter, this creative thinker yields a substantial amount of experience in plastic and textile product development. In 2004, she graduated from the University of Montreal's School of Industrial Design, where she sculpted her passion and ability for design. This winter sport enthusiast, who is also known for her affection for martial arts, can be tracked down in her natural habitat hitting the slopes, in her Judogi or at the physio.
HUGUES RIVEST
CAD Designer
A true Matador of CAD design, Hugues' skills in Solid Works are matched only by his rock climbing prowess. After his aeronautical DEC degree and his bachelor degree in industrial design, Hugues joined the Tactix's team in 2015.
BENOIT LABELLE
Industrial Designer
Passionate about sports and music, Ben brings an incredible mix of his passions to the workplace. With a Bachelor’s Degree in Industrial Design, Benoit stands out with his technical habilities and his broad knowledge of manufaturing processes. A true pro of the Tablet, nothing stands in his way.
ALEX GODBOUT SIMARD
Industrial Designer
Avid outdoor explorer. Alex's design adventure began after his bachelor degree in Industrial Design and his graduate degree in Managment at HEC in 2014. His curiosity led him thru the jungle of Cambodia to the snowy peaks of Iceland where he forged his hands on experience and legendary blisters. If he's not wrenching on his expedition's truck, you can find Alex at his desk at Tactix where he started a new chapter in 2015.
PATRICK BOIRE-SCHWAB
Industrial Designer
After graduating from the University of Montreal with a bachelor in Industrial Design Patrick worked for Merrell as a color & trend designer and a performance footwear designer for three years, after which he joined the Tactix team in 2017.
A Montrealer with big outdoor dreams and a thirst for adventure, he is most likely to be found dirtbagging around a remote crag or loitering at the local climbing gym honing his skills.